Mr Konstantinos Tsiptsis

Mr Konstantinos Tsiptsis is the author of
Data Mining Techniques in CRM (WILEY), a best seller in Europe regarding Data Mining. Recent professional activities include being CRM and Customer Intelligence Manager (Eurobank EFG) and Subject Expert Consultant on Data Mining (OTE AE).

In the panel, Mr Tsiptsis will discuss:

• Customer Segmentation
• Customer Behavior Prediction
• Next Best Activity
• Life Cycle Management
• Campaign Management
• Event/Trigger based Marketing
• Marketing Data marts
• Data mining & CMS tools evaluation
• Gap Analysis for CRM
• CRM Strategy & Cost Benefit Analysis

Biographical Note:
Konstantinos Tsiptsis was born in Athens Greece in 1971. He has an MSc in applied statistics and has been working as a customer intelligence manager in Eurobank EFG, for the last 5 years. He used to be an internationally experienced consultant who has in-depth understanding of numerous industries including banking, telephony and retail. His domains of expertise are mainly database marketing, data mining, customer segmentation management, direct response marketing and Campaign Management.